The Account: @HomeAddictive

For the past 7 years, we’ve been managing @HomeAddictive, one of the most influential real estate Instagram accounts. Today, it stands at 800,000+ followers, with over 3,300 grid posts and even more Stories.

🚀 Total Reach: Over 50 million people
💰 ROI: $100M+ in real estate transactions
📈 Marketing Revenue: $2.5M+ in deals generated

People offer six figures to buy this account, but we know its worth far exceeds that. Why? Because this isn’t just a social media page—it’s a lead-generating, brand-building, revenue-driving machine.

The Strategy: Curated Viral Content (UGC)

Here’s the surprising part:
❌ We don’t create 95% of the content we post.
✅ We repost high-performing, visually stunning real estate content that we know will resonate with our audience.

We didn’t need a big production budget or a content team—just the ability to curate what works and distribute it consistently.

📌 And it works for clients too. Some of the real estate accounts we’ve implemented this strategy for have reached 10M+ people in a month.

For context?
Most agents who post multiple times a week barely reach 10,000 people per month.

What This Means for You

1️⃣ You don’t need to be on camera or create original content to win on Instagram. Curation can be just as powerful when done right.
2️⃣ Most agents are underestimating their reach potential. They’re playing small when they could be reaching millions.
3️⃣ If you’re an ONYX Member or a client, you already have access to these strategies and networks. Use them.

If you have any questions about growing your brand, reaching more buyers/sellers, or applying this strategy to your own Instagram, just hit reply—I’m happy to help.

Let’s grow. 🚀