Why would a realtor ever need a real estate website? Let’s talk numbers and find out, 97% of all homebuyers used the internet in their home search. So having an online presence, in particular on a website, is important in order to be discovered by those searchers. Then, hopefully, earning the opportunity to do business with them.
You see, creating a real estate website is a great investment to generate leads without any extra effort. Once you set it up, people can look at houses listed on your website, and contact you directly.
Moreover, you’ll need a website eventually to focus on what’s really important as a realtor. And that’s serving your clients. Because as an agent you could be doing two things…
…you’re either prospecting; like door knocking, cold calling, reaching out to your contacts, sending out cold emails, etc. Doing everything you can to develop business…
…Or you’re serving; that’s helping out your clients with the paperwork. It’s the negotiating, it’s the deal closing, it’s the follow-up, etc. Doing the actual work that puts money on your table…
…that said, both are equally important. But ideally, you’d want to automate the lead-generating process as much as you can. And focus more on the work that’s going to earn you money. That’s where real estate websites come in handy.
So in this article, we’re going to help you create a winning real estate website for agents. Ready? Let’s move on to the next point.
Real Estate Website Builders for Agents
Your first step in creating a winning real estate website is selecting a website builder to host your site. Here are the best website builders in the market to help you cut out the complexity of creating a website. They offer easy-to-customize and drag-and-drop features to create your website in minutes. Let’s take a look at them:
Most people use this website builder to create their websites. WordPress offers ready-to-use templates and a detailed analytics tool to help you track your website’s visitors’ behavior. And it gives you the ultimate flexibility to customize your website as you prefer.
With its sleek designs and top-of-the-line security, Squarespace is your one-stop shop for website creation. It provides you with everything you’ll need. Will you need to gather your audience’s contact information? Link your social media accounts to your website? Done, Squarepace has the tools to get anything accomplished. They make it difficult to get lost in the process. Especially when you have their award-winning 24/7 customer support team by your side.
Building a real estate website is incredibly easy with Wix. They offer customizable templates, drag-and-drop formatting, and even SEO tools that can help drive more traffic to your site. Wix is known for simplifying everything that has to do with website creation. They help you build a winning website in minutes, without the complications of the past.
You can’t go wrong if you picked any of the three website builders to host your site. All will serve your purpose really well. So, choose the one that appeals to you the most, and the one that fits your budget.
All three offer free trials, but if you want the luxury of more useful features (i.e. having a customizable domain name) then you can pay for their monthly or yearly plan.
What Should Real Estate Websites Include?
Once you’ve picked a website builder, what should you include in your real estate website? Your website must include the following pages to become a lead-generation machine:
The homepage is the core of your website. And it must provide an overview of your real estate services and brief information about your listings.
As well as a call-to-action for visitors to get in touch with you. Additionally, it’s a plus if you also included a testimonial section on your home page to showcase your expertise.
Property Listings Page
Including a property listing page is a no-brainer. Each listing must have high-quality images to attract attention to the property. Moreover, it should provide accurate information, such as the price, location, number of rooms, square footage, and any features that make the property unique.
Statistics show that viewers spend 60% of their time checking images and only 40% on the description.
And consider offering perks such as a search filter. Having the ability to narrow down your list of properties will make it easier for people to find potential properties that fit their criteria.
About Us Page
The “About Us” page is where you can share your background, story, and experience. Many realtors neglect this section of their real estate websites. But it’s not wise to not give it proper attention.
Because at the end of the day, people want to do business with those they like and get along with. That’s why homebuyers and sellers always ask, “What makes you different from other realtors?”
By telling people about yourself, and your expertise on the “About Us” page, you can answer that lingering question in their minds.
If a visitor is interested in scheduling a property viewing or thinking of selling their own, they need to contact you. So include your contact information within the contact page on your real estate website.
Such as your phone number, email address, or even better. Include a contact and scheduling form people can fill out easily.
The Bottom Line
Having your own real estate website might be time-consuming, and might cost you a few dollars. However, it’s going to be worth your while and your investment. Just like constructing a house, listing it, then leasing it to people…
…it takes resources and time to build, but once you rent it, you’re going to enjoy a recurring income. The same goes for your website, once you set it up, you can earn yourself a constant stream of highly qualified leads.
Now, if you’re an agent and you don’t have a real estate website, you can get in touch with us to help you build a high-converting, winning website that works smoothly on any device.