Whether you’re a newcomer or a seasoned realtor, real estate Instagram marketing can transform your business. There are currently over 2 billion monthly active Instagram users. Making it one of the most popular and effective social media channels for realtors.
But, how do you market your real estate business on Instagram?
There are countless ways to leverage Instagram to take your real estate business into the stratosphere. However, with many realtors in the market, it can be tough to cut through the noise.
In this article, we’ll guide you with unique, and exceptional insights for real estate Instagram marketing to help you become the loudest in your geo-farm. Without further ado, let’s get started.
Be Yourself: Copycat to Trailblazer
Many realtors follow the same marketing methods … but only a few succeed, what made the difference?
Ideal real estate Instagram marketing is a combination of personality and product. According to research, 83% of consumers admit paying as much attention to how brands treat them as to the product they sell.
Real estate buyers want to make a personal connection with those whom they do business with. So, aside from promoting the product (e.g. the house, apartment, condos, land, etc.) allow your personality to shine through your Instagram marketing efforts.
For instance, if you plan on filming virtual tours to post on Instagram…
…go beyond just displaying the house and create a connection with the audience.
Like sharing personal stories or anecdotes related to the property or neighborhood during the tour. This can help build a personal connection with potential clients and make you more memorable as a realtor.
Moreover, use humor if appropriate, to make the experience more enjoyable. Let’s face it, buying real estate is already intimidating, but you can make it less overwhelming with humor.
Aside from that, you can post Instagram stories and share behind-the-scenes clips about your personal life as a realtor. This simple act can go a long way when you’re trying to personalize your real estate Instagram marketing.
Make Them Smarter: Educate Your Prospects
I mean, isn’t that why people come to you in the first place? They want to be educated to make the best real estate buying decision. But you’d be surprised how many realtors go into full-on ‘selling mode’ on Instagram.
All they talk about is house details, property features, numbers, and prices. While they’re important, they’re secondary.
People want an expert to educate them all the way through the process.
You can achieve that on Instagram by posting about common real estate pitfalls to avoid. Showing them the ropes on how to navigate through the legalities of buying or selling real estate.
As well as providing insights about the neighborhood and its safety rating. Also, offer tips on home improvement and staging. And much more.
Instagram is the perfect outlet for this. So, take your real estate Instagram marketing from ordinary to extraordinary by educating your followers. This will help qualify them to work with you, and build your reputation in the market.
It’s Not Just the House: Market the Area
Homebuyers want to know what each town, and neighborhood has to offer, both the positives and negatives. Yet, many realtors on Instagram focus their marketing on the house. Or just give buyers some general details about the location, and maybe a fancy description of the area.
People move and buy houses in locations that serve them best: From stunning natural surroundings, entertainment venues, great local restaurants, shops, malls, and everything in between.
In contrast, they also want to know the bad and ugly: Let them know about the poor infrastructure of the streets, lack of amenities, such as not having public parks or places to walk around, and other factors that devalue the area.
Exceptional real estate Instagram marketing isn’t tailored only to the house.
It’s also about marketing the experience of living in that area. Provide your potential buyers with a far richer understanding of the area, letting them know the pros and cons of each neighborhood.
You might be leaving a lot on the table by not being on Instagram. But if you are, you can make real estate Instagram marketing more fruitful by being less conventional, and more original. By that, we mean creating a balance between promoting your social brand and your listings. And educating prospects rather than pitching features, cold facts, and prices. Also, going beyond just selling the house by simultaneously selling the area.
Lastly, we are aware that marketing your real estate business on Instagram can be time-consuming, and frustrating. Especially if you’re new to the platform. Contact our team to help you get started on Instagram and make sure you not only survive in the market, but thrive.
Here’s what one of our clients has to say:
“I recommend real estate agents to check out Buzzy Agents. They’ve grown my Instagram audience from 7k to 225K, my engagement has skyrocketed & my branding went to another level. The advice and professionalism has been excellent & I use Buzzy Agents to stay relevant & stay top of mind. Buzzy Agents helped make me an influencer online.” — Peter H. Hernandez, President of Brokerage, Western Region