Establishing authority and being the first agent who comes to mind in your community leads to you being able to help more people with their real estate goals. To become a local expert and leading authority on Instagram, use the below strategies:

1. Share local events and activities: Be sure to share local events and activities that your target audience would be interested in. This is a great way to engage with your community and show that you’re invested in what’s going on around you.
   
   
2. Use targeted hashtags: When sharing content about your community, be sure to use hashtags that will reach your target audience. This will help ensure that your content is seen by the right people and help you generate more brand awareness & business.
3. Engage with local accounts: Another great way to connect with your community is to engage with local accounts on social media. This can be done by commenting on their posts, sharing their content, or even just following them.
4. Create personalized content about & in your community: Finally, make sure to create content that is personalized to your community. This could include mini-blog posts about local businesses or even just photos of your favorite places in town.