If you’ve sold a home recently, turn it into a case study post and pin it to your profile—it’s an evergreen lead generator that builds credibility and attracts future sellers. Here’s how:

1️⃣ The Cover Image (Make It Crystal Clear)

• Use a high-quality listing photo (before/after works great).
• Add bold text overlay:
  • ✅ CASE STUDY: Sold in 30 Days, 12% Over Ask!
  • ✅ How We Got 10 Offers in 5 Days!
  • ✅ This Home Got 50+ Showings & Sold for $X Over Asking!

📌 Pro Tip: Make sure it instantly tells the story in a glance.

2️⃣ The Hook (First Slide or Caption Start)

Start with a statement that grabs attention:
💡 “This home wasn’t moving… until we stepped in.”
💡 “Here’s how we turned a slow listing into a bidding war in 7 days.”
💡 “Want to sell your home for top dollar? Read this first.”

3️⃣ The Strategy Breakdown (Carousel or Caption Storytelling)

👉 The Challenge: What was the seller’s problem? (e.g., “This home sat for 60 days with no offers.”)
👉 The Solution: What did you do differently? (e.g., “We repositioned the listing with better staging, pricing psychology, and an Instagram push.”)
👉 The Results: What was the outcome? (e.g., “It sold for $X over asking in just 10 days.”)

Use bullet points or a simple 3-slide carousel so it’s easy to digest.

4️⃣ The CTA (Convert Readers into Leads!)

End with a strong call-to-action:
📩 “Thinking of selling? DM me ‘SELL’ and let’s talk strategy.”
📞 “Want results like this? Click the link in my bio for a free consultation.”
📋 “Curious what your home is worth in today’s market? Send me a message!”

Final Pro Tips:

✅ Pin it to your profile so new visitors see it first.
✅ Use carousel format (swipe-through posts perform better than single images).
✅ Tag relevant locations so potential sellers see it in their area.

Done right, this one post can generate leads for months or even years. 🚀

Need help crafting the perfect case study post? Email me your last sold listing details below, and I’ll help you structure it!