There’s a fast-emerging trend that is reshaping the housing industry, and it’s all about real estate video marketing. Apparently, it seems like everyone is riding the wave, from Instagram Reels featuring local attractions, to TikTok home tours, and everything in between.

 

But is this just a passing trend, or is it here to stay? More importantly, how can you jump on the bandwagon of video marketing to grow your real estate business?

 

In this article, we’re going to take a deeper look to find out if real estate video marketing is a blockbuster hit or a box office flop…

 

…Exploring the truth behind video’s dominance of the housing industry. And how you can use it in your own marketing.

 

Let’s Talk Numbers

 

There’s only one way to find out if videos are completely taking over the real estate marketing scene.

 

Numbers.

 

Here are some statistics about video marketing:

 

(then afterward, we’ll share tips on how you can leverage video marketing to help you attract sellers, reach more qualified leads, and close more deals.)…

 

• As per Demand Sage: In 2023, videos are expected to account for 82.5% of all web traffic, making it the most popular type of content on the internet.

 

• Videos help you generate more leads by 86% compared to other forms of content.

 

• It enables you to reach more people, boosting your social brand awareness by 93%.

 

• And it helps with sales growth by 81%.

 

• 73% of homeowners would be more likely to list with a realtor who uses videos to market their home.

 

• And so many too-good-to-be-true statistics…

 

…but yet, they’re true — and it’s taking effect before our eyes.

 

Agents Take Notes

 

Many realtors are already benefiting greatly from real estate video marketing, especially through Instagram (and Facebook) Reels and Stories, TikTok videos, and YouTube Shorts.

 

Here’s what Eric Simon, Los Angeles Realtor and founder of The Broke Agent, revealed about why video Stories and Reels are so important for Realtors this year:

 

“This isn’t speculation. I built my own Instagram account to over 400,000 followers by focusing more of my marketing efforts on Stories and Reels and making sure they both gave the algorithm what it wants: engagement.”

 

But you might be wondering, “how did he manage to do it, exactly?”

 

3 Tips to Leverage Real Estate Video Marketing Today

 

1. Keep them short & sweet: People’s attention spans are shorter than ever, so it’s a good idea to keep your videos short.

 

Aim for videos that are 1 minute or less (15-20 seconds videos work wonders) and make each second count by providing value to your audience.

 

And it’s a huge plus if you use engaging visuals, music, and a clear call to action at the end to keep viewers interested and motivated to interact with you.

 

2. Show off the property: Property showcasing videos continuously prove to convert better than photos alone.

 

Make sure to showcase the unique features and amenities of the property. And highlight its best-selling points, to give potential buyers a full sense of what it’s like to live there.

 

3. Tell stories: People make decisions based on emotions, so use videos to tell a story that will create an emotional connection with potential clients.

 

For example, create a video sharing a story of how you helped a family sell their home successfully.

 

Or highlight how a particular home could be the perfect place for a growing family, using music, creative narration, and other elements to make your videos more memorable.

 

In a Nutshell

 

Video content is the new mayor in the real estate sphere. Many agents are already adapting it as part of their marketing. And we encourage you to utilize them deliberately and frequently to help grow your real estate business.

 

Now if you need help with creating great real estate marketing videos to promote your personal brand, and your listings, then contact us for one-on-one coaching.

 

As experienced real estate branding specialists, we know the ins and outs of marketing that the average real estate coach doesn’t.