Real Estate Social Media Marketing 101: Why Realtors Needs To Get Social?

As a real estate agent, you probably know why it’s more important than ever to do social media marketing. Back then, real estate was a game of yard signs, newspaper ads, and TV commercials. Where people bought and sold houses with meetings and phone calls.


But as technology marched on at breakneck speed, homebuyers and sellers grew savvier and shifted their search online. Everything is at their fingertips, and screens are their open windows to the world.


In a recent report by the National Association of Realtors:  97% of all homebuyers started their home search online.


That said, do real estate agents need social media to become successful? Or is the old door-knocking and networking is enough?


Let’s discover more about that, and then we’ll share valuable tips on how you can get started on social media.


Do You Need Social Media for Your Business?


Yes, is the obvious answer. Social media will only amplify your business and take it to greater heights. And 77% of realtors use social media in their business today as it is one of the best possible ways to connect with sellers, and potential buyers.


Real Estate Social Media Marketing Case Study


There’s one case study that demonstrates the power of social media marketing for real estate agents. The story revolves around Amanda Todd, a realtor based in Virginia, United States. She used social media to sell a home that had been on the market for over a year!


Amanda created a Facebook page for the property and posted photos, videos, and virtual tours…


…She also used targeted Facebook ads to reach potential buyers in her farm area. Within a few days, she received multiple inquiries and scheduled several showings.


And do you know what’s interesting?


The buyer was a woman who lived out of state and was unable to physically visit the property. However, she was able to see the house through Amanda’s Facebook page and fell in love with the home. She made an offer and Amanda was able to close the sale, all thanks to social media marketing.


Ever since, social media has been a main source of leads for Amanda and her real estate business skyrocketed. Likewise, your business can too if you inject great social media marketing strategies into it.


How Do You Start on Social Media?


You don’t have to be a tech whiz, starting on social media is really easy. But before you create an account, you need to follow 3 steps to get the most out of social media:


  • Step 1 – identify your target audience. Who are you planning to serve? In which location? It’s really important to identify your audience because it will help you with the content (more on that soon).


  • Step 2 – you’ll need to pinpoint your brand personality and visual identity. This means defining how you want to be seen on social media, and standardizing the visual elements that are associated with your personal brand.

  • Step 3 – create a profile on social media platforms. Like Instagram, Facebook, TikTok, and Twitter. We recommend starting out with Instagram, since it’s the easiest to share photos and information about your listings, your services, and your unique personality.


Now, With a little bit of creativity and a lot of consistency, you can build a following and start engaging with potential clients in no time.


So go ahead, experiment with social media marketing, and see where it takes your real estate business.


What to Post on Social Media?


When it comes to posting on social media for real estate agents — it’s better to strike a balance between informative and engaging content.


Of course, you’d want to showcase your expertise, and post about your listings and any relevant market information…


…But you also want to showcase your personality and build relationships with your followers. So, mix it up!


Some ideas include:


  • Posting photos and videos of your properties
  • Sharing personal stories
  • Local news
  • A behind-the-scenes look at your day
  • Celebrating a recent sale with a client shoutout
  • Tips for buyers and sellers
  • Host Q&A sessions
  • Start a live virtual open house event
  • And much, much more…


…And remember to be yourself, use humor, and write fun captions to keep things light and engaging. And don’t forget to interact with your followers by responding to comments and direct messages.


By offering a variety of content and showing your personality, you’ll attract more followers and build a stronger connection with potential clients.


In Conclusion


Social media is no longer nice to have, it’s a must-have for real estate agents if they want to grow their business. With the majority of homebuyers starting their search online, it’s essential for realtors to have a strong presence on social media.


As we’ve seen in the case study of Amanda Todd, social media marketing can lead to tremendous success in real estate. So, get social and watch your business flourish.


If you need help with executing these tips in your business, and coming up with a social media marketing strategy, then contact our team to get you started on social media right away.

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