Maximizing Real Estate Marketing: Building Your Brand, Generating Leads, & Effective Spending

As a real estate agent, you likely already know that marketing is a critical aspect of your success, and maximizing real estate marketing is something a lot of agents care about. 


However, with so many marketing strategies and tools available, it can be challenging to know where to invest your time and resources! 


At Buzzy Agents, Realtors often ask questions like: 


How should I market myself? 


What should I do to stand out in a saturated market? 


How can I generate leads daily?


To succeed in a competitive industry, you need to build a strong personal brand, generate high-quality leads, and spend your marketing budget effectively.


In this comprehensive guide, we’re going to share tips and strategies for maximizing real estate marketing efforts. We’ll also cover how much to spend on marketing, how to identify and design your personal brand, and the best advertising tools to reach your target audience! 

Maximizing Real Estate Marketing & Determining How Much to Spend 

According to industry experts, top-producing agents should allocate a significant portion of their income toward marketing. 


Specifically, it’s recommended that they spend 15-20% of their earnings on marketing efforts. This investment in marketing can help these agents build their brand, generate leads, and ultimately drive sales


An example breakdown of expenses shows that after expenses and assistant pay, a top agent should spend a minimum of $71,000 on marketing to maintain market share or $142,000 to grow. 


Investing in marketing can be difficult for some agents who fear the investment, but the more money you invest, the more money you will ultimately make!

Identifying and Designing Your Personal Brand

Your personal brand is what sets you apart from other agents and makes you unique. That’s why it’s absolutely crucial to identify what you stand for, what you specialize in, and what values you uphold. 


Once you’ve determined your brand identity, design your brand message and visuals, such as logos and colors, to represent your brand consistently across all platforms.


In a survey conducted by the National Association of Realtors (NAR), 88% of homebuyers stated that the agent’s reputation is the most important factor when choosing an agent. 


This demonstrates that having a strong personal brand can hugely impact your success as an agent!

Boosting Posts vs. Meta Ads Manager

Boosting posts and using Meta Ads Manager are both effective tools to promote your brand and listings on Instagram. 


Boosting posts is a quick and easy way to advertise, but the audience targeting is limited. In contrast, Meta Ads Manager offers more audience targeting options, such as age, gender, interests, and location. However, it requires more experience and skill to write and post ads that sell. 


According to a survey conducted by Statista, Instagram is the most popular social media platform among real estate agents, with 86% of agents using it for their business. 


Having a solid grasp of effective strategies for promoting your brand and listings on Instagram is a critical component for achieving success in today’s real estate industry.

How to Get Leads Daily Using Your Social Platforms

Consistency is key when it comes to generating leads daily. 


One way to achieve this is by creating a content calendar that outlines the types of content you want to post, when to post, and on which platforms. 


This ensures that you’re posting quality content consistently, and it’s a great way to show your followers that you’re keeping up-to-date with the latest trends in the industry. 


Posting actively nurtures leads too. Not only does it land leads, but it warms them up to help you convert them. 


Social media is the #1 channel that agents say they plan to use when growing their business this year; 80% of agents said they planned on doing so.


In another survey conducted by the NAR, 72% of real estate agents said they use social media to promote their listings, and 47% of agents say social media is their most valuable source of leads. 

Hiring an Ad Agency To Do The Heavy Lifting

If you’re struggling to manage your marketing efforts or want to take them to the next level, hiring an ad agency can be a game-changer


In a survey conducted by Inman, 31% of real estate agents use an outside vendor or agency for their marketing needs.


There’s little doubt that working with an agency can be a viable option for real estate agents looking to delegate their marketing tasks!


Just make sure to do your research and choose an agency that aligns with your goals and values and one that has real results. There are many agencies out there that scam clients or overpromise and underdeliver. 

Takeaway Thoughts On Maximizing Real Estate Marketing

In a study conducted by the NAR, there are over 1.3 million real estate agents in the United States. 


That’s why it’s so essential to differentiate yourself and invest in your marketing efforts to succeed in the industry.


Understanding how much to spend on marketing, identifying and designing your personal brand, choosing the right advertising tools, qualifying and nurturing leads, and consistently generating leads are all critical factors to your success as a real estate agent. 


Simply put, by investing in these areas, you can take your business to the next level and stand out in a crowded market.


Once you’re done identifying your brand identity and values, designing your brand message and visuals, and consistently promoting your brand across all platforms, you can stand out and attract potential clients.


Also, by utilizing the right advertising tools, such as Meta Ads Manager and lead generation tools, and by posting on social platforms like Instagram consistently with a strong content strategy, you can convert leads into clients and generate leads daily.


Remember, your personal brand and reputation are critical to your success. 


If you’re struggling to manage your marketing efforts, consider working with an agency, they will help make sure you’re investing in your marketing and getting a high ROI. 


If you’re looking to delegate your real estate marketing tasks and generate more leads, consider contacting Buzzy Agents today. 


Our team of experts can help you build your personal brand, design effective marketing strategies, and turn your Instagram into a lead-generation machine!


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